Hope everyone is doing well today. I want to do a quick training on a very important topic for anybody in business, entrepreneurs and even others. This is the topic of building your own personal brand. How do you define yourself and cut an edge in the market? How do you stand out and rise above the noise? I’ve got a simple three-step process to do that, which is define your edge, refine your edge and build upon your edge. When I say edge, I mean your differentiating features. The things that make you unique. This will become your personal brand. Sometimes it takes a lot of introspection, reflection, and self-awareness to really come to the conclusion of what this is.
Build and Refine Your Platform
This process is a matter of getting in tune and comfortable with what these defining characteristics are. Then take those, and build strengths and skills to support these. Focus on creating and refining a platform which you can build upon. For example, in my luxury real estate brokerage business, the thing that makes us different (our edge) from all the other agents, brokers, and teams out there is this one-word: sophistication. That’s our edge. Everything we do is sophisticated.
- Our expert level of counseling we give our clients
- Our level of world-class service
- Our level and quality of marketing
- Our professional ability to present and tell a story creatively
- Our way of conducting business
- Our interactions with clients
- And most importantly, how we present ourself
The list goes on and on. We want to live in the lifestyles that we represent because that speaks to our ideal client avatar. The whole objective here is that it allows us to step up our game, stand out, and differentiate from everybody else. When you’re the top of mind brand and you’re visible, you will really start to grow and scale. So I want to ask you if you’re building a personal brand, if you’re in business, if you’re an entrepreneur, if you’re in real estate, to follow this simple three-step process. Define your edge, refine your edge and build upon your edge. For us again, this is sophistication. Injecting sophistication into everything we do and making this a part of our brand DNA.
Implement The Three-Step Process
Lastly, if we build upon it, we will create a foundation of sophistication in every functional area of our luxury real estate business. This will enable us to stand out, rise above, and attract more business, leads, and visibility in the marketplace with a powerful personal brand. Hopefully, you find this helpful. The three-step process to cutting edge in any market and standing out with your personal brand. Hope you’re well. Talk to you guys soon.
Hey everybody! I want to give you all a little reminder. If you haven’t already, purchase The 12 Week Year by Brian Moran and Michael Lennington. Make a point to read the book in the coming days. It’s not too long, about a hundred pages, and you get access to all the great PDFs and worksheets on the website. Again, The 12 Week Year by Brian Moran and Michael Lennington. This is a really powerful system that is simple, effective, and all about getting more done in 12 weeks than most people do in an entire year. You can get the book and all the great resources it comes with now by clicking here.
Create Your Own 12 Week Vision
I want to challenge you all to create your own 36-month vision, 12-month vision, and then break this down further to a quarterly vision which is your 12-week plan of action. Once you have this, only choose two or three professional goals and maybe one personal goal to accomplish in the next three months. Don’t overwhelm yourself by trying to tackle too much with your first 12-week vision.
My recommendation is to start small and build this up over time. Then, start to break it down week by week, month by month with the tactics and strategies. These will underpin the successful accomplishment and completion of your 12-week goals.
If you want to go above and beyond using only the PDFs and the worksheets that the authors provide you through the field guide, you can purchase their software system, Achieve, which is what I did. It’s three payments of $99 and gives you access to a software system that tracks and measures your progress.
Continuously Improve Your Professional and Personal Life
Everyone improves naturally and Achieve makes it easier to keep track of all these targets you set. You can set goals, tracking for teams at work, or keep your personal and business goals separately. So again guys, this is The 12 Week Year. If you haven’t gotten it, get it now, read it, and start to implement it. After you have digested all this great content, think of how you can create a support system. This will help you stay on track to reach your goals. Create weekly accountability groups that will help you execute and implement the strategies and tactics to make sure that these goals actually get done. This will help you avoid becoming stagnant and wondering why these goals weren’t accomplished.
Hey guys, Keir here coming to you live from Broadway in Saratoga Springs. I’ve got the Adelphi Hotel, one of the nicest hotels in upstate New York behind me. This is the venue of our second networking event our brokerage team here at Sotheby’s International Realty is hosting tonight. The reason I’m doing this live is I wanted to share with you a very low cost, fairly easy to organize, and great strategy for building your network, growing relationships, and generating new clients and new sources of business. Host a free networking event. Put together a free networking event where you’re at the center of the room, bringing people together, adding value, and providing a forum and a place for new people to meet. This will help you develop new relationships, find new potential customers and clients, vendors, or partners in business.
This is a really great strategy that is low cost and easy. We happen to outsource the actual event marketing, logistics, venue management and follow ups to a company called Rockstar Connect. They help you organize, market, fill, and follow up with a free monthly networking event so that you can start to build momentum for your brand. It’s a great way to set it and forget it. Have somebody else manage all the logistics and marketing, and you just show up as the rock star, work the room, add value, facilitate relationships, and growth.
If you’re not doing it, make sure you are. It’s a great way to grow your network. Great way to connect with new and old faces. This is also the perfect time of year to do it when it’s nice and warm out.
Hopefully this helped you guys. Again, the name of that partner is Rockstar Connect. Check them out. We’re going to be here behind me at The Adelphi. Thanks. Bye.
Hey guys, coming to you here from Mirror Lake in up in Lake Placid. It’s a beautiful, non-motorized lake up in the central part of the high peaks region of the Adirondack Park in New York. I wanted to talk a little bit about the importance of retreats to get into your creative mode, your flow state, and where you can really create context. For me, I came up here late last night. I’m going to be here for two full days in a beautiful setting creating world-class content, training, and curriculum for clients and Sophisticated Agent, our training and education company.
This course is designed to help take an agent’s business to the next level, brand and market themselves, and to level up their average sale price, average income, and build wealth, freedom, and reputation into their real estate business. There are many benefits of being in a very conducive, natural and quiet setting that’s away from your day to day business, your day to day life. When we do that we’re able to free ourselves from the challenges, inputs, and distractions of running our businesses.
When you’re able to do that, it helps you start to move the needle. For this reason, you’ve got to dedicate focused time in a beautiful, quiet setting with no distractions. This will enable you to further drill into your objective, get creative, and step outside of the day to day rat race at work. Doing so will help you to really advance your business, idea, or new project. You need that time and space for this so make sure you create it. You owe it to yourself. Make sure that you actually block out time and create that space around you to free yourself from distractions so that you can focus on creation. It’s very hard in our digital world to actually find and protect time to generate ideas, focus, and be in a creative state.
The moral of this story and the reason why I wanted to share this with you is that it’s important to me. Sometimes you need a pattern interruption, a disruption to your day to day routine. You’re in the same setting, doing many of the same things every day. So to really have breakthroughs you need to change things up. So please take this advice and try it in your own life. Take some time and realize that you deserve it. Take personal retreats, focus on creation to have breakthroughs, and move the needle in your business and in your life. Thanks again, and have an awesome end of the week!
Traditionally, there are two types of income: active and passive. Active income is your 9 to 5 job, it’s what you devote the most time and effort to. Anything based on trading time for money that results in a direct result is an active income. On the other hand, passive income is established through capital upfront. The most common example of passive income is investing. A sum of money is initially invested by an individual (capital upfront), and a portfolio is created with money allocated to various sources. Over time, your money works for you and you receive what’s called “mailbox money”- checks in the mail from passive income.
A Third Type of Income
Although active and passive are the two types of income people are familiar with, there is a third category that is just as important: active-passive income. It’s simply a combination of the two. The “active” part of this type of income comes from taking what you’re good at- your experience, knowledge, and expertise, and combining that with things like capital and access. When you find a place to devote this combination of skill and capital, it then produces a passive stream of income. Basically, you invest a much smaller amount of time and money than in active income, and this investment results in a passive income.
One of my sources of active-passive income is being head of acquisitions at a firm in New York City that specializes in multi-family apartment investing. The active part occurred when I had to acquire the asset, and our team worked to capitalize it, implement a business plan, and hire a management team to run day-to-day operations. After all those things were in place, the revenue generated from the investments became passive. I now have a steady stream of income coming from a source that is not my main point of focus.
Why is this Important?
Don’t let your options be limited to just active and passive income. The critical takeaway from this is to always be thinking how you can diversify your income. Start with your active income. It’s understood that this is what you spend almost all your time and effort on, and your life and career is built around. So make that your priority and succeed in it. Next, add some active-passive income. Identify what you’re good at and what resources you have, and use those to create a passive income. Think outside the box and think differently. Finally, take the income from those first two sources and put that towards opportunities and investments to secure your future.
If you can embrace diversification, you’ll set yourself up for financial stability. You’ve put the hours into your active income, and you have money coming in. Spread that income across active, passive, and active-passive sources and you’ll undoubtedly achieve financial success.
Hey everybody. Keir coming to you here with a message that is really important to me. It’s become a part of my life and strategy, and something that I think can help a lot of you guys in your practice to increase your impact, and that is this: use the stage. Use public speaking to advance and amplify your message, your reach, and create a greater impact.
Connecting With Your Audience
It’s not in our comfort zone to be speaking publicly. Some of us actually dread it. I personally love it. I really am in my element when I’m up there on a stage connecting with an audience, delivering some kind of value and message and content. A lot of us don’t, and I understand that. But think about different contexts or settings where you can have that much of an intimate relationship in conversation, in connection with a person, an individual or a group. It’s actually really hard to find a better setting to do that, meaning in this digital world with online mediums and connections on webinars, and social media, and different ads and things like that, print and digital. We can make an impression, but not the same way as if we’re speaking to them directly. if we’re sharing something, getting up on a stage and we are vulnerable, and coming from a place of truth and honesty, it will deliver a more valuable message.
Today, I’m in Nashville at one of our brand consulting groups quarterly events. We’re focusing this one on developing our keynote speech, which is again our signature talk that really can deliver impact and reach and move an audience to take action. For me, it’s a very personal story. It’s one of redemption, one of overcoming odds, challenges, and adversity, and inspiring others to take action. To break through whatever circumstances they’re in, whatever negative self talk or narratives or mindsets that they might be captive in, and to really step into their greatness. To really push themselves, to reach and live their potential, and to commit relentlessly to their vision in order to do so.
We Can All Use the Stage
This is what I’m focusing on. Whether we’re real estate agents, business owners, or entrepreneurs, think about using the stage and very strategic, calculated ways of connecting with an audience in a speech. This could be a small group, it could be a team meeting with four, five people in a department, or it could be presenting to your entire company at a sales meeting. It could even be speaking to a non-profit group that’s important to you, at your local church or a sports event, or it could be getting up in front of hundreds of people or even thousands of people like I’m working toward now. I’m working towards expanding my audience, reach, and impact, and delivering a heartfelt keynote signature talk. It doesn’t even have to be an organized, strategic talk. It can be delivering a talk from a stage where you’re connecting with more than one person, and carrying forward a message.
Scale Your Message
A really valuable way to scale your message, make a connection, reach people, have a greater impact, reach more people, and move people to action is to use the stage. Consider public speaking, consider stepping outside of your comfort zone more, and speaking to create an impact. That’s what I’m doing now that’s what I’m investing time and money in, that’s why I’m here in Nashville. I’m super excited to be here, and wanted to share that with you guys. Hopefully you took something away from it. Have an awesome day, and I’ll connect with you guys soon.