Realogy, the nation’s largest real estate company and an Amazon, the e-commerce juggernaut have partnered to change the way people find agents and buy homes. Their goal is to provide a turnkey service that helps home buyers find an agent. But it doesn’t end there. If a buyer actually purchases a home they’ll receive between $1,000 and $5,000 of credit to spend on Amazon Home Services.
Why is this important?
Amazon, one of the world’s largest companies has essentially changed the way people shop forever. With a massive audience already, they are now aiming to “simplify the process of finding and settling into a new home”. While Amazon claims they are not getting into real estate, and are leaving that up to Realogy, this is a major change to the competitive landscape of the real estate industry.
- How can agents compete against this with much less resources?
- How can you communicate to home buyers that you are their best choice?
By focusing on the value, insights, customer experience, and knowledge of your markets. Show them through brokerage results, personal experience, and more that you will ensure they get the best deal (buy or sell) possible.
The key takeaway here is to always focus on furthering your education, bettering your personal and professional self, and constantly improve the value you can provide to your buyers and sellers. Effectively doing so will much better position you to ward off changes to the competitive landscape.
Hey everybody. It’s Sophisticated Agent Keir here. I want to share a couple of thoughts for the week. What we track and measure, we improve. When we give enough attention to setting up a system of reporting, of understanding results, and identifying KPI’s (key performance indicators); when we do that for the things that really move the needle in our business and in life, those are the things that we will inevitably improve. A little bit of motivation today. Make sure that you’re identifying these as you work through the 12 week year and other goal setting frameworks that we’re teaching and coaching. Set up certain KPI’s. Set up a system of tracking and measuring those key performance indicators and key activities that really move the needle in your business.
Remember to intentionally, and deliberately set up tracking to identify the key performance indicators in your business. In the real estate business lagging indicators are pendings and sales. Leading indicators in the real estate business would be conversations, appointments, setting new advertisements, and marketing. Figure out what each of these are for your business and begin tracking these to improve over time.
So make sure that you’re setting your goals, setting KPI’s, and that you’re tracking and measuring those key activities. These are key revenue generating activities that will really move the needle in your business. That’s the story. That’s the tip. That’s this week’s little message. Hopefully you guys are doing well. Stay happy and stay focused.
Hope everyone is doing well today. I want to do a quick training on a very important topic for anybody in business, entrepreneurs and even others. This is the topic of building your own personal brand. How do you define yourself and cut an edge in the market? How do you stand out and rise above the noise? I’ve got a simple three-step process to do that, which is define your edge, refine your edge and build upon your edge. When I say edge, I mean your differentiating features. The things that make you unique. This will become your personal brand. Sometimes it takes a lot of introspection, reflection, and self-awareness to really come to the conclusion of what this is.
Build and Refine Your Platform
This process is a matter of getting in tune and comfortable with what these defining characteristics are. Then take those, and build strengths and skills to support these. Focus on creating and refining a platform which you can build upon. For example, in my luxury real estate brokerage business, the thing that makes us different (our edge) from all the other agents, brokers, and teams out there is this one-word: sophistication. That’s our edge. Everything we do is sophisticated.
- Our expert level of counseling we give our clients
- Our level of world-class service
- Our level and quality of marketing
- Our professional ability to present and tell a story creatively
- Our way of conducting business
- Our interactions with clients
- And most importantly, how we present ourself
The list goes on and on. We want to live in the lifestyles that we represent because that speaks to our ideal client avatar. The whole objective here is that it allows us to step up our game, stand out, and differentiate from everybody else. When you’re the top of mind brand and you’re visible, you will really start to grow and scale. So I want to ask you if you’re building a personal brand, if you’re in business, if you’re an entrepreneur, if you’re in real estate, to follow this simple three-step process. Define your edge, refine your edge and build upon your edge. For us again, this is sophistication. Injecting sophistication into everything we do and making this a part of our brand DNA.
Implement The Three-Step Process
Lastly, if we build upon it, we will create a foundation of sophistication in every functional area of our luxury real estate business. This will enable us to stand out, rise above, and attract more business, leads, and visibility in the marketplace with a powerful personal brand. Hopefully, you find this helpful. The three-step process to cutting edge in any market and standing out with your personal brand. Hope you’re well. Talk to you guys soon.
Hey everybody! I want to give you all a little reminder. If you haven’t already, purchase The 12 Week Year by Brian Moran and Michael Lennington. Make a point to read the book in the coming days. It’s not too long, about a hundred pages, and you get access to all the great PDFs and worksheets on the website. Again, The 12 Week Year by Brian Moran and Michael Lennington. This is a really powerful system that is simple, effective, and all about getting more done in 12 weeks than most people do in an entire year. You can get the book and all the great resources it comes with now by clicking here.
Create Your Own 12 Week Vision
I want to challenge you all to create your own 36-month vision, 12-month vision, and then break this down further to a quarterly vision which is your 12-week plan of action. Once you have this, only choose two or three professional goals and maybe one personal goal to accomplish in the next three months. Don’t overwhelm yourself by trying to tackle too much with your first 12-week vision.
My recommendation is to start small and build this up over time. Then, start to break it down week by week, month by month with the tactics and strategies. These will underpin the successful accomplishment and completion of your 12-week goals.
If you want to go above and beyond using only the PDFs and the worksheets that the authors provide you through the field guide, you can purchase their software system, Achieve, which is what I did. It’s three payments of $99 and gives you access to a software system that tracks and measures your progress.
Continuously Improve Your Professional and Personal Life
Everyone improves naturally and Achieve makes it easier to keep track of all these targets you set. You can set goals, tracking for teams at work, or keep your personal and business goals separately. So again guys, this is The 12 Week Year. If you haven’t gotten it, get it now, read it, and start to implement it. After you have digested all this great content, think of how you can create a support system. This will help you stay on track to reach your goals. Create weekly accountability groups that will help you execute and implement the strategies and tactics to make sure that these goals actually get done. This will help you avoid becoming stagnant and wondering why these goals weren’t accomplished.
As I spent Independence Day up on Fourth Lake in the Adirondacks of Upstate New York, I couldn’t help but reflect on why I feel so lucky to live in this country. Thinking all the way back to our founding fathers, and how America was incredibly outmatched in the war against England. But they committed to their vision and created the country we have today. America is about sacrifice, refusing to fail, and freedom, three things that are the foundation of the American spirit.
If you know anything about me and my story, you know I’ve been through a lot. Our great country understands that people make mistakes, and not everyone is perfect. We know that people can grow and change, and that just because they acted in a certain way doesn’t mean they should get ridiculed for the rest of their lives. America believes in second chances and loves a good turnaround story. In my past, I’ve had to take responsibility for my actions and deal with the guilt and emotions that go along with making certain decisions. I’ve also had to find a way to get past it and make positive contributions to the world. In no other country is there this commitment to resiliency, and an opportunity for second chances.
Commit to Your Vision
When you commit to your vision, you never give up on yourself and never accept failure. That’s what’s so admirable about this country and that’s why I’m so grateful to live in it. No matter what your vision is, you have the ability to go after whatever it may be. I’ve been able to reinvent myself and impact people on a daily basis. That’s what our flag stands for (and so much more).
I hope you take some time today to reflect on what makes this country such a wonderful place to live in and remember to always commit to your vision.
Hey guys, Keir here coming to you live from Broadway in Saratoga Springs. I’ve got the Adelphi Hotel, one of the nicest hotels in upstate New York behind me. This is the venue of our second networking event our brokerage team here at Sotheby’s International Realty is hosting tonight. The reason I’m doing this live is I wanted to share with you a very low cost, fairly easy to organize, and great strategy for building your network, growing relationships, and generating new clients and new sources of business. Host a free networking event. Put together a free networking event where you’re at the center of the room, bringing people together, adding value, and providing a forum and a place for new people to meet. This will help you develop new relationships, find new potential customers and clients, vendors, or partners in business.
This is a really great strategy that is low cost and easy. We happen to outsource the actual event marketing, logistics, venue management and follow ups to a company called Rockstar Connect. They help you organize, market, fill, and follow up with a free monthly networking event so that you can start to build momentum for your brand. It’s a great way to set it and forget it. Have somebody else manage all the logistics and marketing, and you just show up as the rock star, work the room, add value, facilitate relationships, and growth.
If you’re not doing it, make sure you are. It’s a great way to grow your network. Great way to connect with new and old faces. This is also the perfect time of year to do it when it’s nice and warm out.
Hopefully this helped you guys. Again, the name of that partner is Rockstar Connect. Check them out. We’re going to be here behind me at The Adelphi. Thanks. Bye.