Realogy, the nation’s largest real estate company and an Amazon, the e-commerce juggernaut have partnered to change the way people find agents and buy homes. Their goal is to provide a turnkey service that helps home buyers find an agent. But it doesn’t end there. If a buyer actually purchases a home they’ll receive between $1,000 and $5,000 of credit to spend on Amazon Home Services.
Why is this important?
Amazon, one of the world’s largest companies has essentially changed the way people shop forever. With a massive audience already, they are now aiming to “simplify the process of finding and settling into a new home”. While Amazon claims they are not getting into real estate, and are leaving that up to Realogy, this is a major change to the competitive landscape of the real estate industry.
- How can agents compete against this with much less resources?
- How can you communicate to home buyers that you are their best choice?
By focusing on the value, insights, customer experience, and knowledge of your markets. Show them through brokerage results, personal experience, and more that you will ensure they get the best deal (buy or sell) possible.
The key takeaway here is to always focus on furthering your education, bettering your personal and professional self, and constantly improve the value you can provide to your buyers and sellers. Effectively doing so will much better position you to ward off changes to the competitive landscape.